MLB Team Sponsorship Revenue Soars To Nearly $1.9 Billion In 2024
https://reurl.cc/yvVY3y
Revenues in Major League Baseball continue to climb, with sponsorships providing
a significant portion of them. A report released today highlighting the 30 club
s in the league show revenues approaching $2 billion.
大聯盟的營收每年持續的成長
而在今年，全聯盟贊助收入已經來到快20億美金
The report by SponsorUnited, shows that team sponsorship revenue has grown to ne
arly $1.9 billion in 2024, an increase of +23% over 2023 at this time. Even more
remarkable, team sponsorship revenues have increased +55% since 2022.
今年大聯盟贊助收入共計19億美金
比去年成長23%
其中球團贊助相比2022年，更是上升55%
The report details that across the 30 clubs, 325 new sponsorship deals were reac
hed across 30 categories.
今年30支球團共計新簽了325張贊助合約
橫跨30個領域
Of those, key growth was in Construction & Industrial, Automotive, and Insurance
. The Construction & Industrial channel saw the largest increase of +45% year-ov
er-year from 2023 for a total of $76 million.
其中成長最大的幾個領域是建築業、汽車、保險業
建築業增幅最大
與去年相比 +45%，達到7600萬美金
Dodgers And The Shohei Ohtani Effect
大谷效應
Ohtani had a season for the ages becoming the first 50 home runs, 50 stolen base
s player in MLB history. While he was drawing interest from Japanese brands look
ing to capitalize on his star power before arriving with the Dodgers, it has sin
ce taken off. All told, in two years Japanese sponsor brands have gone from rom
11 brands across 10 stadiums in 2022 to 35 brands across 15 stadiums in 2024.
這兩年日本企業贊助越來越多
2022年：11個日企贊助（橫跨10個球場）
2024年：35個日企贊助（橫跨15個球場）
While not in the report, Bob Lynch, CEO and Co-Founder of SponsorUnitied said to
me that while the total number of sponsorship deals the Dodgers have ranks them
25th of out the 30 clubs, they represent a staggering amount of the team total
for sponsorships at close to $300 million for 2024, exceeding many clubs in the
NFL.
道奇的贊助合約「數量」，其實只居全聯盟第25名
但贊助總額逼近驚人的三億美金
超越很多NFL球隊了
Areas Of Sponsorship Growth: Digital Signage, Continued Jersey Patch Deals
大聯盟近年開發的贊助領域
MLB and its associated clubs continue to creatively work to place sponsor activa
tion in a number of areas, growing inventory and creating flexibility.
大聯盟和球隊持續以創新方式
在球場多個地區給贊助商曝光、擴大廣告量並創造彈性
Digital signage is now seen regularly on the Batter’s Eye, back of the pitching
mound, and more.
數位看板廣告現在經常出現在打者之眼、投手丘等位置
One growth areas has been digital dugout ads. SeatGeek, Toyota, and Delta Air Li
nes are just some of the brands that have engaged in ad inventory with this plac
ement.
另一個成長的地方是在場邊休息區放電子看板廣告
SeatGeek、豐田、達美航空等品牌都已在那下廣告
Since the league adopted digital advertising around the dugout in 2022 there has
been 118% increase in placement. And according to the report, there is still ro
om for growth with 77% of clubs still unsold.
自MLB自2022年開始在休息區周圍放廣告以來
廣告投放量已成長118%
根據報告，這仍有成長空間
因為目前仍有77%的球隊尚未去賣這方面的廣告
In 2023, 53% of the league had seen jersey patch deals. That grew to 73% in 2024
with the addition of the Orioles, Cubs, Phillies, Giants, Rangers, Royals, and
Pirates. That grew sponsor patch revenues by 59% for 2024 over last season.
也越來越多球隊跟進賣球衣補丁廣告
今年球衣補丁收入也成長了59%
一些其他數字
The report goes deeper, looking at player endorsements and social media growth.
Other findings show:
Justin Turner, who was traded midseason to the Seattle Mariners, leads the leagu
e in total active sponsorship deals at 20.
目前贊助合約最多的球員是Justin Turner
目前手上20個
With over 200 total, the club with the largest total number of sponsorship deals
were the Cincinnati Reds.
贊助合約數量最多的球隊是紅人
有超過200個
The most active brands in Major League Baseball are Budweiser at #1, followed by
Toyota, T-Mobile, and Coca-Cola.
大聯盟前四大贊助商
1.百威啤酒
2.豐田汽車
3.T-Mobile
3.可口可樂
—
這樣道奇一年光轉播金+贊助
轉播金 3.34億鎂
贊助 3億鎂
全美轉播約平分 6000萬鎂
共計 7億鎂
當然會分潤出去就是了
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