https://reurl.cc/5DQ65y
追蹤這個國外這個皮件工匠的IG有一段時間了
他會買精品包來破壞拆解，並評估實際價格與零售價差距多少
不過他從來沒有買過愛馬仕來拆，他說不是因為買不起，是因為買不到XD
這個短片他提出對奢侈品的看法（當然他個人對精品的偏見蠻深的）
我看完覺得蠻有意思把影片翻譯如下（非專業翻譯還請見諒，有錯也歡迎指正）
也想聽看看大家想法
我個人是認為
以影片中的認知，是當你不需要努力工作就能獲得這個奢侈品，你才有機會玩奢侈品（即
影片中說的自由狀態）
不過當你不用努力就能獲得，你還會滿足於此嗎？
另外愛馬仕這個品牌並沒有砸大錢請明星代言或廣告，不能與其他品牌一起分析，不過影
片中也提到維持限量感也是手法之一
影片內容及不專業翻譯：
Luxury is a blimp you can burst in 3 seconds.
你可以花3秒打破奢侈品的迷思。
Imagine one of those massive floating airships covered in glamorous logos. It
‘s mesmerizing, isn’t it?
看看這個以迷人商標裝飾的巨型飛船，它是不是非常吸引人呢？
But here‘s the thing, what you're looking at is not luxury. It's an inflated
illusion.
不過實際上，這不是奢侈品，這其實只是被包裝過的假象。
These logos, they are just giant billboards designed to sell you an idea, a be
lief that you need them to feel worthy.
這些飛船上的商標，只是超大型的廣告看板，用來灌輸你需要這些商品來讓你自己覺得自
己是一個有價值的人。
And here's the genius of it. This belief works so well because it taps into a
common flaw in human psyche.
這個手法厲害的地方在於，它突破我們人性常見的弱點。
It whispers, you are not enough.
他在你耳邊低吟：「你並不夠好。」
Think about it. Why do we see these logos everywhere? In the hands of the rich
, the famous, the beautiful.
仔細想想想，我們是不是隨處可見這些商標呢？不管是在有錢人、名人或美女身上都看得
到。
It's not about the product. It's about the story they're selling. Own this and
you prove your work.
這無關產品本身。他們編織並販售信仰，讓你確信擁有這些產品將證明你的身分地位。
But is that true? Or it's just the thought you've been trained to think? You d
on't even choose to think this thought. It's chosen for you.
但，這是真的嗎？或這只是你是被訓練成要這樣想？不對，你根本沒有餘地思考，你被迫
接受。
But here's the kicker.
It's extremely inefficient.
這是關鍵所在，這是極其潛移默化的。
Think about it. The real cost of these products is not just the leather or the
craftsmanship. Most of that giant price tag, it goes straight into keeping th
at illusion afloat. The ads, the celebrity endorsements, the exclusivity.
撇除皮件及手工，奢侈品大部分的成本都花在廣告、找名人代言及想辦法塑造限量感。
It's all part of the blimp, engineered to stay high enough for everyone to see
.
這就是假象的全貌—維持高高在上的形象讓所有人都看得見。
For the masterminds behind it, it's wildly profitable.
而其背後的操盤手賺得盆滿缽滿。
But for you, it means falling further from the true happiness.
但對你而言，則代表你離真的快樂越來越遠。
It keeps you chained to the financial hamster wheel, working harder and harder
to keep up with an illusion.
你為了追上這被塑造出來的假象。你必須如倉鼠般不斷地努力工作。
And bursting this illusion it only takes 3 seconds.
但戳破這個假象只需3秒鐘。
You ask yourself one simple question, am I really not worth it?
你只需問自己一個簡單的問題，我真的不夠格擁有它嗎？
And when you truly pause and look within the answer is undeniable, of course y
ou are.
而當你靜下心裡思考，這個答案如果不是否定的，你必然不需要它才能證明自己。
Your mere existence is proof of your worth, Otherwise, you wouldn't be here. C
reation doesn't make mistakes and neither did it make one with you.
你的存在就證明了你的價值，否則你也不會在這邊。造物主是不會錯的，當然也不會遺棄
你。
This isn't something you need to earn or prove to anybody. It's just something
you need to remember. And then the blimp, the illusion becomes a joke, A laug
hing stock.
你不需追求任何東西以向任何人證明你自己，這是你必須謹記在心的，然後這個被精心打
造的假象將成為笑柄。
A giant fluffy floating distraction trying to sell you something you don't nee
d.
這個巨大且毫無內容的假象企圖推銷你不需要的東西。
And when you see it for what it is, you are free. The impact is life changing.
It's liberating.
當你看透這一切，你就自由了，你會徹底改變你的生活，並徹底解放自己。
That constant chase for status, gone. And its place, real contentment.
你將不再持續追求地位，取而代之的是追求真正的滿足。
You take a step closer to financial freedom, breaking free from the rat race,
and tasting the happiness you deserve.
你將離財富自由更近一步，將自己從窮忙的人生中解放出來，並嚐到你本應得到的快樂。
Luxury brands are built on selling dopamine, a sudden fleeting hit of pleasure
.
奢侈品如同產生短暫愉悅的多巴胺。
But true freedom, it's the serotonin, the steady lasting contentment of knowin
g you are already enough, and it starts with a single choice.
而真正的自由，就像血清素的作用一樣，因為知足而產生穩定且持續的滿足感。是否開始
改變自己，只在你的一念之間。
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